China’s Spring Festival Tourism Soars: 501 Million Trips and CNY 677 Billion in Spending

 

 

During the eight-day Spring Festival holiday, China’s domestic tourism experienced a robust rebound. Total spending on domestic tourism climbed to CNY 677 billion, a 7.0% increase compared to last year. Data from the Ministry of Culture and Tourism’s Data Center shows that there were 501 million domestic trips, up 5.9% year-over-year. Overall, cross-regional travel reached 2.31 billion trips.

 

 

State Taxation Administration revealed that average daily sales revenue in consumer-related industries during the holiday rose 10.8% year-over-year—with goods consumption up 9.9% and services consumption 12.3%. Notably, revenue from tourism-related services surged by 37.5%.

 

 

Traditional festivities such as temple fairs, lantern displays, paper cutting, and lacquer fan exhibitions garnered widespread attention. Sales revenue from leisure sightseeing, park and scenic area services, and amusement parks rose by 81.9%, 59.5%, and 14.1%, respectively, while homestay service revenue increased by 12.6%.

 

 

Cultural events also thrived, with overall cultural and art services sales up 66.3% year-over-year. Revenue from performing arts and art venues increased by 83.9% and 65.9%, respectively. In the realm of sports and fitness, sales from sports venue services and fitness services soared by 135% and 224.1%, respectively.

 

 

Consumer spending extended beyond leisure, with sales revenue in grain and oil food products growing 18.9% year-over-year. In particular, bakery products, meat and poultry, and grain and oil retail saw increases of 29.9%, 16.9%, and 14.7%, respectively. Meanwhile, department stores and convenience stores experienced sales increases of 5.2% and 16.1%.

 

 

Data Source: https://www.gov.cn/yaowen/liebiao/202502/content_7002463.htm#:~:text=2025%E5%B9%B4%E6%98%A5%E8%8A%82%E6%98%AF%E2%80%9C%E6%98%A5%E8%8A%82,%E5%85%83%EF%BC%8C%E5%90%8C%E6%AF%94%E5%A2%9E%E9%95%BF7.0%25%E3%80%82

 

 

China’s CPI Sees 0.5% Annual Increase in January 2025, Driven by Higher Service and Food Prices

 

 

In January 2025, China’s national Consumer Price Index (CPI) increased by 0.5% year-on-year, according to data released. Urban area and rural area saw a rise of 0.6% and of 0.3%, respectively. Food prices increased by 0.4% and non-food prices increased by 0.5%. Prices of consumer goods was a rise of 0.1%, but service prices registered a 1.1% increase.

 

 

 

 

On a month-to-month basis, China’s consumer price index (CPI) increased by 0.7%. Specifically, urban areas saw a 0.8% rise, while rural areas saw a 0.5% increase. Food prices rose by 1.3%, and non-food prices increased by 0.6%. Additionally, consumer goods prices went up by 0.6%, while service prices rose by 0.9%.

 

 

Breakdown of Major Categories:

 

 

• Food and Tobacco: rose by 0.6%
• Other Goods and Services: rose significantly by 5.4%.
• Clothing:recorded a growth of 1.1%.
• Healthcare: rose by 0.7%
• Education, Culture, and Entertainment: increased by 1.7%.
• Living Goods and Services: fell by 1.1%.
• Housing: increased slightly by 0.1%.
• Transportation and Communication: declined by 0.6%.

 

 

 

 

Data Source: https://www.stats.gov.cn/sj/zxfb/202502/t20250209_1958646.html

 

 

Estée Lauder Posts Q2 Losses, Announces Major Job Cuts Amid Fierce Market Competition

 

 

On February 4, Estée Lauder Group released its Q2 fiscal report for FY2025 (October–December 2024), revealing a challenging quarter. Net sales fell 6% year-over-year to $4.0 billion, while net losses reached $580 million. Sales in the Asia-Pacific region dropped by 11%, and the core skincare category declined 12%. Inventory build-up and a chaotic pricing system in the tourism retail segment forced the flagship “Little Brown Bottle” into a price war, severely eroding the brand’s premium positioning. Moreover, a complex organizational structure and sluggish decision-making have delayed new product launches relative to nimble local competitors.

 

 

 

 

In response, Estée Lauder announced plans to cut 5,800 to 7,000 jobs—a move projected to save $800 million to $1 billion annually. The savings will be redirected toward digital transformation and expansion into emerging markets. The new CEO unveiled a “Redefining Beauty” strategy that emphasizes acquiring local brands—such as a recent investment in Chinese fragrance brand Melt Season—and streamlining operations to boost agility.

 

 

The competitive landscape is intensifying as domestic brands such as Proya and Winona have seen their sales multiply during the 2024 Double 11 promotions. Proya has launched a premium line, “Yue Futi,” targeting the international mid-range market, while Winona has expanded overseas by entering Sephora. In contrast to Estée Lauder, Chinese brands allocate a smaller percentage of their revenue to R&D. For example, Proya’s R&D expenditure in 2024 represented only 2.3% of its revenue.

 

 

Beauty industry expert Bai Yunhu expects the next three to five years to usher in an era of “mixed competition,” with international brands penetrating lower-tier markets through local acquisitions, while domestic brands compete globally via cross-border expansion and premiumization.

 

 

China’s Telecom Giants Integrate DeepSeek AI, Signaling a Shift in Global AI Competition

 

 

China’s top three telecom operators—China Mobile, China Telecom, and China Unicom—have officially integrated DeepSeek’s open-source large language model into their networks, the Ministry of Industry and Information Technology (MIIT) announced on February 8. The telecom giants have embedded DeepSeek’s AI across a range of applications and services, leveraging dedicated computing power solutions and customized infrastructure to optimize the DeepSeek-R1 model, the ministry stated.

 

 

 

 

This move aligns with a broader trend among China’s leading tech firms, including Alibaba, Tencent, and Baidu, which have ramped up support for DeepSeek’s latest AI models on their platforms. Meanwhile, Huawei Technologies has deployed DeepSeek’s large models on Huawei Cloud, utilizing its homegrown Ascend chips for computing power.

 

 

DeepSeek’s aggressive expansion is reshaping the global AI landscape, pressuring industry leaders to respond. Unlike OpenAI’s GPT series or Google’s Gemini models, which operate within closed ecosystems, DeepSeek is pushing an open-source strategy coupled with price disruption, making AI more accessible to businesses and developers.

 

 

As DeepSeek’s rapid rise transforms AI accessibility, industry applications, and competitive dynamics, the question remains: Is this a temporary disruption or the start of a long-term market shift?

 

 

Chinese Animation Film Ne Zha 2 Poised to Conquer the World

 

 

Ne Zha 2, the animated blockbuster that has taken China’s box office by storm, is now making a global impact. Since its Spring Festival release, the film has grossed CNY 7.81 billion ($1.07 billion USD), surpassing Star Wars: The Rise of Skywalker to claim, the first non-hollywood movie in the top 50.

 

 

 

 

The Spring Festival box office boom underscores China’s thriving consumer market and its economy’s strong internal momentum. At the same time, Chinese films screening abroad are emerging as cultural bridges, offering international audiences a window into Chinese storytelling and mythology.

 

 

Building on its domestic success, Ne Zha 2 is set for an international theatrical release, beginning:

 

 

• February 12 – United States premiere
• February 13 – Australia, New Zealand, Fiji, and Papua New Guinea
• February 14 – United States and Canada
• Subsequent releases – Singapore, Malaysia, Egypt, South Africa, Pakistan, Japan, and South Korea

 

 

The film’s record-breaking earnings further cement China’s position in the global animation industry, a space traditionally dominated by Western studios like Disney and Paramount.