Our Story
As a business consulting firm with an official travel agency license in Shanghai, we specialize in providing premium travel experiences and consulting services to global clients.
Telling China’s Real Story
We began with the ambition to show the real China to the world. Our Founder started the YouTube channel “Glopen” to showcase an unfiltered, authentic perspective on Chinese culture and economic developments. With 500,000+ views and 8,000+ global followers, we built authority as a trusted voice in China.
Entering Business Consulting
Leveraging our audience’s trust to deliver in-depth China market research, we started as a business consulting firm. Our weekly newsletter became a go-to resource for global companies. By decoding consumer trends and industry shifts, we helped clients uncover opportunities and build sustainable market-entry strategies.
Planning Industry-Focused Events
Responding to our Fortune 500 clients, we expanded into organizing business visits across the automotive, e-commerce, and tech industries. Partnering with 100+ Chinese companies, we built a platform for global and local leaders to connect, exchange insights, and explore collaboration opportunities. This strengthened our role as a trusted bridge to China’s landscape.
Expanding to Travel Services
We acquired a travel agency license in China to offer one-stop, customized travel experiences that blend business and culture. Combining deep market knowledge with exceptional hospitality, we crafted unforgettable journeys for international visitors to connect meaningfully with China.
Integrating Travel + Consulting
Today, Glopen unites business consulting and premium travel. Trusted by clients worldwide including executives, entrepreneurship organizations, MICE organizers, travel agencies, and individuals, we deliver market research and immersive travel experiences for a deeper understanding of China.
Our Ecosystem
Through our content, travel consulting, and business consulting, we’re dedicated to bridging the gap between the global and Chinese communities.
Together with our partners, we provide travel consulting and business consulting services to our customers.
Meet Our Team
Travel and business experts you can trust
Business Consulting
BOYANG SHEN
CEO and Founder
7 years of experience at Allianz
Automotive & insurance expert
Content creator
STELLA GAO
Marketing Director
Durham MBA
8 years of experience in marketing, digitalization & strategy
ALEX CHEN
BD Director
An MBA from INSEAD
Senior strategy consultant
8 years in real estate investment
MEKI PENG
Head of HR
Master’s degree in Human Resource Management from Durham University
Experienced in HR consulting
Team-building expert
FENGYUE WANG
Business Consultant
Work experience at Huawei Germany
Trilingual (Chinese, English, German)
Fudan IMBA
HARALD BUCHMANN
Travel and Culture Partner
HSG (Switzerland) & Tsinghua (China)
15 years in auto industry, technology industry, and strategy consulting
Trilingual social media creator
OLIVER ASANTE
Digital Marketer
Experience in building brand awareness with strategic marketing
Trilingual (Chinese, English, Bahasa Indonesia)
Travel Consulting
YANG ZHANG
GM of Glopen Travel
An entrepreneur in tourism market
10+ years of expertise in MICE industry
A specialist in industry’s value chain
YURI HUANG
Project Manager
Master of science from University of Edinburgh
Experienced in project management
cultural & architectural insights
PATRICK CHEN
Head of Sales
17 years of experience in tourism industry
11 years of overseas experience
Travel & culture expert
AGNES SHEN
Travel Consultant
Duke Fuqua MBA
10 years of experience in globalization, project management and investment
DANIEL LU
Travel Consultant
8+ years branding experience in tech industry
Event planning & management expert
Culture & business tour guide
ALICIA SONG
Travel Consultant
Hong Kong University MBA
10+ years of semiconductor & technology marketing
Expert of Shanghai
LIN PANG
Travel Consultant, Beijing
14 years of multi-cultural automotive marketing in BMW
Specialized in Chinese language & literature
LARRY ZHANG
Travel Consultant
MSc in Finance at WHU (Germany)
6 years in market & consumer research
Multilingual (Mandarin, Shanghainese, English, German)
WING WU
Travel Consultant
10 years in commercial for business development & account management
8+ years in data intelligence doing market research & campaign performance
Content Creation
JOSEPH WANG
Content Director
Work experience in film industry
2023 China Short Video Competition – Silver Award winner, TV program producer
POLINA SILKINA
Graphic Designer
Bachelor’s from Boston University
Winner of Young Ones One Show 2024
Global traveler across six continents
Professional graphic designer