China continues to dominate e-commerce as a manufacturing powerhouse, with innovations in cross-border logistics, livestream selling, and AI-powered retail.

Whether you’re an entrepreneur, sourcing manager, or simply enthusiastic about the industry, our guide to China’s top e-commerce events will help you plan your perfect experience.

Quick Overview of E-Commerce Events in China (2025-2026):

1. The 10th Shenzhen International Cross-border E-commerce Trade Expo

• Dates: June 16–18, 2025
• Location: Shenzhen
• Register Here

The 10th Shenzhen International Cross-border E-commerce Trade Expo (known as “616 Global Cross-border E-commerce Festival”) is one of China’s largest and most influential trade shows in the industry. Hosted by the Shenzhen Cross-Border E-Commerce Association and approved by the Shenzhen government, it brings together over 5,000 brands across the full cross-border e-commerce supply chain.

Why You Should Attend:

• Join 200,000+ visitors and 30+ countries at a 300,000㎡ exhibition dedicated to cutting-edge e-commerce solutions.
• Explore specialized zones covering AI, green platforms, smart manufacturing, cross-border logistics, fintech, and more.
• Meet top service providers offering end-to-end solutions from payments to overseas warehousing.
• Get ahead of trends through expert-led sessions on the latest global e-commerce innovations.

2. China (Guangzhou) Cross-Border E-Commerce Fair

• Dates: August 15–17, 2025
• Location: Guangzhou
• Register Here

The China (Guangzhou) Cross-Border E-Commerce Fair 2025 is one of the largest e-commerce trade shows in the country, connecting China’s top manufacturing zones with global digital buyers. With its theme “New Momentum for Foreign Trade · A Digital Future”, this fair brings together sellers, platforms, and full-chain service providers across logistics, warehousing, marketing, and more.

Why You Should Attend:

• Discover over 1 million smart products from top industrial clusters like toys, textiles, electronics, and more.
• Attend high-quality forums featuring Amazon, eBay, Alibaba, and other global players.
• Connect directly with 50,000+ buyers, major e-commerce platforms, and cross-border sellers.
• Explore exclusive zones like the Amazon Ecosystem Area, overseas warehouse pavilion, and emerging platform showcases.

3. The 34th East China Fair 2026 Shanghai

• Dates: March 1–4, 2026
• Location: Shanghai
• Register Here

The East China Fair’s Cross-Border E-Commerce Exhibition in Shanghai is a major platform for digital trade and export innovation. It gathers leading platforms, service providers, and government industrial parks under one roof, promoting seamless trade integration and global e-commerce collaboration.

Why You Should Attend:

• Gain export opportunities and secure partnerships with major logistics and financial service providers.
• Discover the latest cross-border trends, policies, and digital marketing strategies.
• Meet top platforms including Amazon, Alibaba, Shopee, Lazada, and Temu.
• Participate in matchmaking sessions, high-level forums, and deep-dive panels.

4. Zhejiang International Electronic Commerce Expo

• Dates: June 23–25, 2026
• Location: Yiwu
• Register Here

The Zhejiang International Electronic Commerce Expo (also known as Yiwu E-commerce Expo) is one of the most recognized and awarded e-commerce expos in China. Spanning the full spectrum of the digital commerce supply chain, it offers a premium platform for showcasing innovation, new products, and advanced technologies.

Why You Should Attend:

• See the latest in digital commerce: tech innovations, e-commerce platforms, fintech, logistics, and data services.
• Network with top domestic and international brands, platform operators, and tech providers.
• Ideal for businesses seeking partnerships, market insights, and exposure in one of China’s e-commerce capitals.
• Named among China’s top 10 brand exhibitions and most influential trade events in the industry.

Conclusion and Next Steps

Attending these e-commerce events is a fantastic way to immerse yourself in China’s e-commerce industry. Whether you’re scaling your online store, looking for new sourcing channels, or diving into cross-border trade for the first time, these conferences offer valuable insights for your business.

If you’re eager to experience China’s digital marketplace firsthand, check out our Hangzhou E-Commerce Tour. It’s timed with these major events, offering you an exclusive opportunity to dive deeper into the world of e-commerce innovation while experiencing China’s local culture.